Apple's iPhone has barely been on the market for a year now and yet, incredibly, it's impact is has been nothing short of spectacular and has left the rest of the telecommunications firms scrambling to catch up!
For one thing, at the recent Mobile World Congress in Barcelona, Spain, it has been revealed that the iPhone has totally blown away the established cell phone companies in customer satisfaction!
Anup Muraka, the technical director for Adobe, has revealed that a recent study showed that the iPhone had a whopping 77 % 'extremely satisfied' rating; Rim, the maker of the very popular Blackberry, on the other hand, came in second with a rate of just 50% as was reported here and here.
As EEtimes reported:
"In an ominous note for mobile operators, the iPhone respondents credited their happy experience not to AT&T, the channel through which iPhone services were delivered in the U.S, but to Apple, the device maker.
The panel, whose title was It's the User Experience, Stupid agreed that iPhone represents a model for mobile operators to follow, but they reached little agreement on how to follow."
It is amazing that even though Apple does not like to even show up at events such as the Mobile World Congress, or the huge CES show every year in Las Vegas, Apple, none-the-less, is still very much present at these events, at least, in the thinking of the attending delegates! Apple has become the 800 pound gorilla - and everyone is eager to know it's next move, and just how big of an impact it will have on what everyone else is doing.
Despite being the new kid on the block, and despite not have the years of experience of the traditional mobile companies, Apple still beat them when it came to the most important factor in any business - it's customers and their satisfaction!
But the question is why and how did they do it?
The main reason is simply that Apple has been one of the few companies that actually focus's it's efforts by looking at things from the customers point of view and this is why, more than any other reason, that makes Apple what it is - the top in customers satisfaction, be it in mobile phones, software or computers and OS's! And this is why, despite not having a G3 phone, or a physical keyboard, things that others insist it must have, Apple still succeeds as it's competitors lag behind!
That's right, it really doesn't matter how cheap you can make something; how many features a product has; how much money you spend promoting it, or what not - if the customer can't really understand, or worse - easily use it, then the product is flawed and it's satisfaction ratings will go down! Apple understands this better than anyone and it is why Apple continues to push the envelope in customer usability and satisfaction - constantly making it's products, or services, easier, simpler and more pleasurable to use and so easy that even a little child can intuitively start using it.
Packing in so many features, no matter how cool they might be, that the customers either doesn't need, or easily grasp, or can use, is primarily why Vista is such the mess that it is today, and the reason why OS X is making such huge inroads into the Windows camp and why it will continue to do so in the future.
Though Apple, like everybody else, is certainly not perfect, it will, as long as it continues to focus it's developments around and from the customers point of view, will continue to forge ahead and fly past it's competitors, and I predict, that if the trend continues, Apple will become one of the most valuable and influential companies on the planet, which it already is, of course.
It will just become all the more so.
And thats my 2 cents 4 this Thursday, February 14, 2008.
Anup Muraka, the technical director for Adobe, has revealed that a recent study showed that the iPhone had a whopping 77 % 'extremely satisfied' rating; Rim, the maker of the very popular Blackberry, on the other hand, came in second with a rate of just 50% as was reported here and here.
As EEtimes reported:
"In an ominous note for mobile operators, the iPhone respondents credited their happy experience not to AT&T, the channel through which iPhone services were delivered in the U.S, but to Apple, the device maker.
The panel, whose title was It's the User Experience, Stupid agreed that iPhone represents a model for mobile operators to follow, but they reached little agreement on how to follow."
It is amazing that even though Apple does not like to even show up at events such as the Mobile World Congress, or the huge CES show every year in Las Vegas, Apple, none-the-less, is still very much present at these events, at least, in the thinking of the attending delegates! Apple has become the 800 pound gorilla - and everyone is eager to know it's next move, and just how big of an impact it will have on what everyone else is doing.
Despite being the new kid on the block, and despite not have the years of experience of the traditional mobile companies, Apple still beat them when it came to the most important factor in any business - it's customers and their satisfaction!
But the question is why and how did they do it?
The main reason is simply that Apple has been one of the few companies that actually focus's it's efforts by looking at things from the customers point of view and this is why, more than any other reason, that makes Apple what it is - the top in customers satisfaction, be it in mobile phones, software or computers and OS's! And this is why, despite not having a G3 phone, or a physical keyboard, things that others insist it must have, Apple still succeeds as it's competitors lag behind!
That's right, it really doesn't matter how cheap you can make something; how many features a product has; how much money you spend promoting it, or what not - if the customer can't really understand, or worse - easily use it, then the product is flawed and it's satisfaction ratings will go down! Apple understands this better than anyone and it is why Apple continues to push the envelope in customer usability and satisfaction - constantly making it's products, or services, easier, simpler and more pleasurable to use and so easy that even a little child can intuitively start using it.
Packing in so many features, no matter how cool they might be, that the customers either doesn't need, or easily grasp, or can use, is primarily why Vista is such the mess that it is today, and the reason why OS X is making such huge inroads into the Windows camp and why it will continue to do so in the future.
Though Apple, like everybody else, is certainly not perfect, it will, as long as it continues to focus it's developments around and from the customers point of view, will continue to forge ahead and fly past it's competitors, and I predict, that if the trend continues, Apple will become one of the most valuable and influential companies on the planet, which it already is, of course.
It will just become all the more so.
And thats my 2 cents 4 this Thursday, February 14, 2008.
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