"According to research done by analyst's Piper Jaffray in it's second installment of it's, "3 Cylinder Engine" , Apple's market share both in the U.S. and worldwide is considerably bigger than what many have previously thought.
How much bigger? How about 21% in the U.S. and 10% worldwide. These figures are largely based on the fact that Apple concentrates mostly on the consumer side of the market as opposed to the commercial side which comprises about 70 % of all computers sold!
According to IDC, Apple’s worldwide market share grew from 2.4% in 2006 to 2.9% in 2007. Munster is conservatively modeling global market share to remain flat this year, but he notes that enterprise sales account for 70% of the worldwide market, a segment Apple is not aggressively targeting. In the consumer market, where Apple does compete, he estimates the Mac’s share is now 10% worldwide and an impressive 21% in the U.S. These are impressive numbers indeed and numbers that should grow considerably larger because the sales of Mac based desktops and laptops easily continue to outpace those of it's Window and Linux based counterparts.
Some of the reasons for such a bigger market share is simply because, with each passing day, more and more, people are being exposed to the Mac through various means such as Apple's award winning, "I'm a PC; I'm a Mac," ads. Added to that is the incredible hype and media attention that the iPod and iPhone has brought to Apple. And then there's the impact that the Apple stores have had - these stores are seemingly popping up all over the place, like acne on a teenager. These well laid out stores have given PC customers the chance to explore and experience first hand all that the Mac has to offer, and the success of these stores in helping switch people over to the Mac can been seen in the fact that these stores now bring in more money per square foot than any other retailer out there, and that includes such names as Walmart and the likes of Tiffany's.
Forbes, in the link above, also pointed out that the cost of a Mac is no where near as high as what people think. According to Munster, Forbes reports, that the actual cost of a Mac is only about 16 % higher for desktops and 9 % for laptops, far, far less than the typical idea of it being 20 to 30 % higher. So, the next time some one argues that the Mac is just too high, you can tell them otherwise.
As exciting as it is for Mac fans, myself included, I think that baring a total financial meltdown, we can expect that Apple could possibly end up soon having more like 30 % market share for the U.S. and maybe 5 % , or more, in worldwide market share, and that perhaps as early as the end of 2009 or early 2010? Personally, I think that I am being conservative here and I wouldn't be the least surprised if it is actually a little higher and sooner than that. At least I hope so; but time will tell.
So, in conclusion, let me say that it won't be long before Apple's market share really begins to grow bigger and, as a result, Apple itself is about to get a log bigger - a really lot bigger.
And that's my 2 cents 4 this Tuesday, April 1, 2008.
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According to IDC, Apple’s worldwide market share grew from 2.4% in 2006 to 2.9% in 2007. Munster is conservatively modeling global market share to remain flat this year, but he notes that enterprise sales account for 70% of the worldwide market, a segment Apple is not aggressively targeting. In the consumer market, where Apple does compete, he estimates the Mac’s share is now 10% worldwide and an impressive 21% in the U.S. These are impressive numbers indeed and numbers that should grow considerably larger because the sales of Mac based desktops and laptops easily continue to outpace those of it's Window and Linux based counterparts.
Some of the reasons for such a bigger market share is simply because, with each passing day, more and more, people are being exposed to the Mac through various means such as Apple's award winning, "I'm a PC; I'm a Mac," ads. Added to that is the incredible hype and media attention that the iPod and iPhone has brought to Apple. And then there's the impact that the Apple stores have had - these stores are seemingly popping up all over the place, like acne on a teenager. These well laid out stores have given PC customers the chance to explore and experience first hand all that the Mac has to offer, and the success of these stores in helping switch people over to the Mac can been seen in the fact that these stores now bring in more money per square foot than any other retailer out there, and that includes such names as Walmart and the likes of Tiffany's.
Forbes, in the link above, also pointed out that the cost of a Mac is no where near as high as what people think. According to Munster, Forbes reports, that the actual cost of a Mac is only about 16 % higher for desktops and 9 % for laptops, far, far less than the typical idea of it being 20 to 30 % higher. So, the next time some one argues that the Mac is just too high, you can tell them otherwise.
As exciting as it is for Mac fans, myself included, I think that baring a total financial meltdown, we can expect that Apple could possibly end up soon having more like 30 % market share for the U.S. and maybe 5 % , or more, in worldwide market share, and that perhaps as early as the end of 2009 or early 2010? Personally, I think that I am being conservative here and I wouldn't be the least surprised if it is actually a little higher and sooner than that. At least I hope so; but time will tell.
So, in conclusion, let me say that it won't be long before Apple's market share really begins to grow bigger and, as a result, Apple itself is about to get a log bigger - a really lot bigger.
And that's my 2 cents 4 this Tuesday, April 1, 2008.
Please Vote for this Post by clicking on the Fire button; thanks:
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