Adrian Kingsley-Hughes, writing for ZDNet, recently did a post that he titled: "Where are Apple's high-end gaming Macs?"
This is a good question, indeed, and one I that I often personally asked myself. As Adrian points out:
"If you didn’t already know, allow me to let you in on a secret. Gaming is a very lucrative sector for both component manufacturers and OEMs. Markups are still very comfortable on pretty much anything labeled as gaming. Gaming equals high-end, and high-end means high prices and good profits. In many ways this is an ideal market for Apple to go after, so why hasn’t it?"
Personally, I think he is right - Apple really needs a good gaming system and one that doesn't just equal those in the world of Window based PC machines, but one that actually goes beyond them, if at all possible. Certainly, of course, one can run games on the existing range of Macs, but not in the way that most serious gammers would like. As Adrian points out, gaming is big business and if anybody could make such a machine, I think it an innovative company like Apple - as they are super great at making both computers and money, and lots of it, I might add.
Adrian pointed out that most games are now developed for the Window PC's, but I say, considering how the Mac is selling like hot cakes these days, and how developers are now flocking to the Mac more than ever, developers wouldn't need, in my humble opinion, much arm twisting to start developing Mac specific games.
Already Electronic Art and other big time developers are looking to the Mac and developing versions of their games for it. Even though not technically written from the ground up for the Mac, they are, non-the-less, producing them in ever greater numbers, though they rely a lot on virtulization technology to get the job done.
Virtualization is a good a start, but hardly the best way to play games, as serious gamers will tell you. They demand more, and Mac users, frankly, deserve more. Gaming tends to push both the software and hardware design envelope, something that usually trickles down and ends up benefiting all computer users. A high-end Mac gaming machine would also give Apple not only a chance to capture more of the significant and growing market share that the gaming offers, but also a chance for Apple to really show it's stuff, to really create something more compelling than just a great multi-media machine, something that the Mac is now.
I agree with Mr. Hughes that Apple should add a really good and dedicated gaming mother board, however, I'm not quite sure that I agree on Apple adding an Assus motherboard, because, as great as they are, I believe Apple has the ability to create something better than Assus, or anybody else for that matter. I want to see Apple design it's own gaming motherboards, because, as usually is the case with Apple, it usually ends up doing the ordinary in an extraordinary way, and gaming motherboards, etc., should be no different.
So, in conclusion, I must say that even though I'm not a gamer myself, I would very much love to see Apple come out with a true and dedicated high-end gaming rig, but when it comes to Adrian's question: "Where are Apple's high-end gaming Macs?", only Apple can answer that.
Hopefully, Apple will soon answer with a high-end Mac gaming rig, and one that will not only blow our minds, but also gaming aliens, and what not, completely out of the water!
And that's my 2 cents 4 this Thursday, April 10, 2008.
Photo credit: ZDNet
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