Just yesterday I did a post on one of Apple's biggest selling points - it's high satisfaction ratings. Now AppleInider is reporting that Consumer Reports upcoming June study shows that when it comes to MacBooks vs it's PC cousins, Apple's offering easily sweeps it's PC competition!
In virtually every area Consumer Reports looked, it gave the lead to the MacBooks. From every size, from the near-ulraportables up to desktop replacements, the MacBooks clearly bested their PC offerings in areas that included performance, design, versatility as well as battery life and screen quality.
As AppleInsider pointed out, this commanding lead only widened in the larger notebook category. In fact, what is quite interesting is what AppleInsider wrote below:
"In the 17- to 18-inch category, the 17-inch MacBook Pro extended the gap even further, notching 80 points where the best Windows PC again earned a score of 64. Symbolically embarrassing for Microsoft, the exact same HP Pavilion dv7 that actress Lauren thought was a better deal in the first Microsoft commercial placed well behind Apple's contender, sitting in fourth place with 59."
There you go! Even though Apple's desktops didn't quite come out on top, they did come in at a close second. Apple's support, however, for both it's laptops and desktops, came in at first place and besting it's PC rivals.
All-in-all, Apple's strategy to build the best, but not the most computers seems to be paying off for Apple as it posted it's biggest earnings in a non-holiday period in it's history. A history that just happens to include one of the worst recessions in all of history, and a recession that resulted in Microsoft losing money for the very first time in 23-years!
With Consumers Report recent study, among many others, I think that Apple's advertising agency is going to have a field day rebutting the recent Microsoft ads, ads that are debunked clearly and easily with the recent Consumer Reports findings.
And that's my 2 cents 4 this Tuesday, May 05, 2009
Graph via: AppleInsider
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