Wednesday, March 31, 2010

Project Natal Is Revolutionary, But It's Not Microsoft's!

Microsoft's Project Natal is absolutely amazing and revolutionary, but it's not Microsoft's! By that I mean the main technology behind it is not Microsoft's, but actually rather comes from another company, PrimeSense, an Israeli company based in Tel Aviv.

Of course, as Engadget points out, what's really exciting about all of this is that this possibly means, that since it's only licensed to Microsoft, then it could also potentially be licensed to other manufacturer's and platforms, in the future, as well. These could include, of course, Sony, Nintendo, and, if Apple ever really wanted, to them as well! In other words, it shouldn't necessarily be exclusive to Microsoft for long, and this is really great news for any other gaming company that had worries that Microsoft 's Project Natal would give them a major advantage over them.

PrimeSense's technology is very exciting and revolutionary indeed, allowing you to become your very own avatar, allowing you to control your gaming experience directly through your own body movements rather than through the use of a dedicated hand-held gaming thing-a-ma-jig. Listed below is a part of PrimeSense's press release:

"PRIMESENSE™ SUPPLIES 3D-SENSING TECHNOLOGY TO "PROJECT NATAL" FOR XBOX 360 Ground-Breaking Optical Sensing and Recognition Technologies to Aid Gesture Control Platform

REDMOND, WA and TEL AVIV, ISRAEL (March 31, 2010) – Microsoft Corp. (Nasdaq "MSFT") and PrimeSense™, the leader in 3D sensing and recognition technologies, announced today that PrimeSense will be providing its leading-edge 3D-sensing technology for use in "Project Natal" for Xbox 360.

"We've seen tremendous excitement and anticipation for the arrival of 'Project Natal' this holiday," said Ilan Spillinger, vice president of Xbox 360 hardware. "PrimeSense has delivered an important component to the technology, helping us deliver revolutionary controller-free entertainment experiences in the living room."

"PrimeSense's technology enables a paradigm shift in the way people interact with consumer electronic devices. The engagement with Xbox 360 establishes PrimeSense's position as a leading supplier of 3D-sensing technology," said Inon Beracha, chief executive officer, PrimeSense. "We are especially honored to have a partner like Microsoft who shares our vision for bringing innovative and engaging natural experiences to consumers."

Well, in conclusion, just let me repeat that this could be potentially very good news indeed for all of the other various other gaming providers out there, as it could potentially remove one of Microsoft's XBox's biggest advantages and features. Of course, we really don't know all that much about the licensing details between PrimeSense and that of Microsoft. It could be, like the deal between Apple and AT&T and the iPhone, one that is locked in for years, but I sure hope not. If that's the case it would be a real bummer, so here's hoping that it's not!

And that's my 2 cents 4 this Wednesday, March 31, 2010


The Vital Muse said...

Hey Don -- Walt Mossberg in the Wall Street Journal finally got around to his iPad review (yeah, I know this has nothing to do with this post)... you should find the review... Walt is gushing. Almost predicting the downfall of the laptop and the demise of mouse-driven navigation! Thought of you when I read it, but I'm still going to wait for the second generation before taking the plunge... Cheers!

I am a lover of children's literature said...

Thanks Paul, I'll check it out right now! As far as waiting for the second generation, I agree with you. It should be the one with the iMac like dock, one that you simply slide the iPad in and out, like a DVD, and el-presto... you have an iPad dock that looks and acts like a 21.3 inch desktop, complete with a multi-touch screen!