Monday, July 25, 2011

Management Styles : The Difference Between Apple And Google

Apple is firing on all cylinders these days, but just what is it exactly that makes it so successful, and the absolute envy of every other high-tech firm out there?

Well, if you look carefully at the above cartoon, via the New York Times, (click to embigen) you'll begin to realize that it's really very simple: its management style.

Apple's management style, on one hand, is as simple as it comes: namely, that when it comes to making any final decisions the buck stops squarely at the desk of one man, and one man alone.... Steve Jobs.

In stark contrast, Google and other companies make their final decisions by first passing through a process that includes many different and various focus groups and committees, all consisting of many various different people, who's various different and competing ideas and values all tend to weaken any final decision and outcome.

Apple and Google are both great company's, of course, but what really gives Apple its edge over Google and all of the various other companies out there, as Randall Stross elegantly points out in his New York Times article, is simply that:

"AT Apple, one is the magic number.

One person is the Decider for final design choices. Not focus groups. Not data crunchers. Not committee consensus-builders. The decisions reflect the sensibility of just one person: Steven P. Jobs, the C.E.O.

By contrast, Google has followed the conventional approach, with lots of people playing a role. That group prefers to rely on experimental data, not designers, to guide its decisions.

The contest is not even close. The company that has a single arbiter of taste has been producing superior products, showing that you don’t need multiple teams and dozens or hundreds or thousands of voices."

And you know what?, he's totally spot-on-the-money. Yes, focus groups and committees certainly have their place, but not in the final decision making process. Clearly, that is best left to a-one-man, or a-one-woman management style of governance, such as Steve Jobs and company, who's success, time and time again, have proven beyond any doubt just how effective that style of management style can be. After all, you can't argue success!

On the other hand, Google's and other companies, particular style of management invariably can and will lead to competition within itself and among its employees, which also invariably leads to friction, confusion, jealousy, envy and numerous other bad effects which ultimately ends up weakening its overall decision making process and thus its overall success.

In conclusion, and in stark contrast, however, when you have a company with a one man, or a-one-woman management style of governance, you can end up having a company with a much more united and a much more focus response, or in other words: a company just like Apple, a company that is now on pace to possibly become the most valuable company in the world, like ever!



And that's my 2 cents 4 this Monday, I can't believe it's July 25 already, 2011.

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