
According to someone who should know, Eric Schmidt, Google is
running scared of Siri, which he contends poses a real threat to its core business, namely search.
At least that is what he recently stated in a written submission to a Senate anti-trust subcommittee that is looking into claims that Google is abusing its dominant lead in search, something that Google denies.
So, is Eric Schmidt and Google really running scared of Apple's Siri, and is it really a new way of search that threatens how we now traditionally do search via a browser?
The answer is probably a little bit of both.
First off, many believe that Mr. Schmidt statement is simply an attempt to try and deflect a lot of heat that it's getting over its dominant position as the world's premier search engine, and thus diminish the likelihood of it being charged under existing anti-trust laws, something that I'm sure Microsoft, Yahoo and others would dearly love to see.
In other words, to a certain degree, it's a lot of bull, plain and simple, but is it all bull?
I don't think so.
That's because even though Siri is still in an early beta stage, it nonetheless already makes Google's otherwise excellent speech tools, such as Google Voice, look rather old and antiquated in comparison.
Already, according to the BBC, and reported by
CultOfMac, Siri is far more accurate than Google Voice, and, in the near future, who knows?, it could very well pose a very real threat to traditional search engines, such as Google's, as noted by others, including ComputerWorld's Johny Evans, who wrote:
"The way I see it, millions of Siri users have been putting the intelligent assistant through its paces this weekend. Overall, people seem pretty pleased with how things have gone. They're liking how accurately Siri picks up voice commands in loud rooms; they're noting its idiosyncracies; and it is winning recognition as the best-in-class solution of its kind." Yes, according to Johny Evans, and others, Apple and Siri may just very well become the new face of
the new search, and one that could totally do away with traditional search engines such as Google, Bing and Yahoo, etc.
In fact, when it comes to Siri, Google and Microsoft will rarely even mention it by name, and that has got to tell you a lot. Also, according to some,
if you missed Siri then you missed the future of the web, that's just how important Siri could become, so it's no wonder that Eric Schmidt would admit that Google is running a little scared of it.
As far as Mr. Schmidt's statement goes, I have to agree with AppleInsider who recommends that you take his words with a
"grain of salt", and that's because Google will desperately say anything, at the moment, that it thinks can help it wiggle out of being potentially charged under U.S. and European Anti-trust laws.
Not only that, but, in conclusion, Google knows very well that Siri is still in beta, and only time will tell just how well Apple will be able to position it to take on the world of search, but I'm still betting that it will do just that, and who knows, it could become just as disruptive as the iPod, iPhone or the iPad were, and now that is something that naturally Google would fear, now wouldn't it?
And that's my 2 cents 4 this Monday, November the 7, 2011
Siri logo via:
CultofMac