Yesterday, Microsoft did what it has been doing for years.... copied Apple! Its new Surface tablet takes many cues from the iPad, including Microsoft copying Apple's marketing methodology.
Microsoft even copied Apple's marketing tactics when it first teased that it would announce something on Monday, but saying little or anything of what it might be, even though a lot of people did correctly predict that it would launch its own tablet which is bound to irritate many of its OEM partners.
Some are even saying that Microsoft may have copied Apple's MagSafe connector, as well as its Smart Cover's use of magnets. Unlike the Smart Cover, Microsoft's will feature a unique built-in keyboard and trackpad which is kind of cool.
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| Via: Engadget |
"It's a super solid device and if Microsoft can deliver what it demoed, the iPad finally has a real competitor and Android has a big goddamn problem."
Personally, I have to admit that the Surface tablet looks to be a lot more interesting than anything that I've seen thus far from the Android camp. There are still a lot of questions remaining, of course, such as these five, but for Microsoft's sake let's hope that it does a lot better with the Surface than it has been doing with its Windows phone, because, so far, Metro's shiny new interface hasn't been enough to stop the world's former greatest cell manufacturer, Nokia, from imploding.
Whether or not Microsoft's Surface can successfully take on Apple's iPad remains to be seen, but with a lot of unanswered questions remaining, and skepticism and criticism of Windows 8 now growing, some are now questioning whether or not the new Surface tablet is a big mistake, CNBC reported that:
""I think there is a place for Microsoft in the enterprise. I don't think consumers will necessarily flock to a Microsoft tablet. But I think in the enterprise it could be interesting," said Brian White of Topeka capital Markets on CNBC's Closing Bell.
Apple is the major player in the tablet space, holding about 60 percent of market share, and consumers will continue to choose Apple's iPad over a Windows tablet, said White. But there may be potential for the tablet in the enterprise market, he said."
Apple is the major player in the tablet space, holding about 60 percent of market share, and consumers will continue to choose Apple's iPad over a Windows tablet, said White. But there may be potential for the tablet in the enterprise market, he said."
Via: Tablet-News
In conclusion, Microsoft's copying of Apple is nothing new, but if you ask me it is also rather irritating. Even though it's clear that Microsoft is copying Apple yet once again, at least, unlike some others, such as Google's Android, it's not doing it in a blank cart style, but rather Microsoft is adding some general new and real twists such as its Metro Interface, and built-in cover keyboard case.
And that's my 2 cents 4 this cloudy Tuesday, June 19, 2012
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