Audience originally helped Apple to develop the parts of its A5 processor that enabled it to remove unnecessary background noise and secondary voices, and, as well, as helping it to improve the over all Siri experience.
So, what doe this mean?
Well, it could mean one of several things, such as Apple abandoning background noise cancellation altogether, which I sincerely doubt, or more likely because it has something much bigger, and something much, much better waiting in the wings to take its place and that most likely will blow the doors off of what Audience already offers.
The problem for Apple is that other OEMS can easily include earSmart technology as well, and in fact, Samsung`s Galaxy S III, among others, are already using it. Apple would not want, naturally, to have equal technology in its products, but rather superior technology that helps to differentiate itself from the competition, which is why I believe that Apple will announce that the next iPhone will have its own earSmart like technology that, as I`ve said, will absolutely blow the doors off of Audience`s current technology.
Audience describes earSmart technology this way:
``earSmart is an intelligent voice processor that delivers a clear voice and audio experience for mobile devices, allowing you to hear and be heard even in noisy settings. Our earSmarth Advance Voice processors use the science of human hearing to distinguish sounds, intinctively enhance voice quality and suppress surrounding noise, for radically clear conversations just about anywhere.``
In conclusion, it`s obvious to me that Apple would not just give this up just so Samsung and others could have it. That is why I`m convinced Apple has something much better up its sleeve. That said, unfortunately, we`ll just have to wait until next week, September 12, to find out. Unfortunately, I`ll be out of town for a week or so, so I probably won`t be able to post anything about it, or anything else period, at least until I get back back on the 17th.
And that`s my 2 cents 4 this cloudy Friday, September 07, 2012